# any2.video

> Every task is a video. Real products, operated by an AI operator, recorded from verified runs, refreshed every release.

any2.video is the show site for verified product walkthrough videos, a Mustard Seed Solutions project. An AI operator performs one task on a real product, on camera, in a clean environment. The result is checked against the product's own evidence, every attempt is logged, and failed attempts stay in the log and in the video. When a vendor ships a release, the affected videos re-run.

## Definitions

- [What is a verified walkthrough](https://any2.video/verified-walkthrough/): A recording of a real product completing one stated task, checked against the product's own evidence, with the attempts that failed kept in the log and a version tag that triggers a re-run.
- [What is an AI operator](https://any2.video/ai-operator/): A model that operates real software on camera, as distinct from a video generator that renders footage from a script and has never run the product.
- [Glossary](https://any2.video/glossary/): Every term this site uses, defined.

## Video terms

- [Video sales letter (VSL)](https://any2.video/resources/video-sales-letter/): A video sales letter, or VSL, is a long-form direct-response video that replaces a written sales page.
- [Closed captions vs subtitles](https://any2.video/resources/closed-captions-vs-subtitles/): Closed captions are a text version of a video's audio in the same language, including speech and meaningful sounds, that the viewer can switch on or off.
- [B-roll](https://any2.video/resources/b-roll/): B-roll is supplementary footage edited over or between the primary shots of a video to illustrate what is being said, cover a cut or set a scene.
- [How-to video](https://any2.video/resources/how-to-video/): A how-to video shows a viewer how to complete one specific task, in order, from the starting state to a finished result, so they can repeat it themselves.
- [Explainer video](https://any2.video/resources/explainer-video/): An explainer video is a short video that explains what a product, service or idea is, the problem it solves and who it is for, in plain language and usually in under a few minutes.
- [Product demo video](https://any2.video/resources/product-demo-video/): A product demo video is a recorded demonstration of a product in use, showing its main features and tasks on screen so a prospect can see what it does before trying or buying it.
- [Onboarding video](https://any2.video/resources/onboarding-video/): An onboarding video is a short video for new users of a product that takes them from their first session to a first useful result, such as a completed setup or a first task.
- [Video SEO](https://any2.video/resources/video-seo/): Video SEO is the work of making a video discoverable through search engines and AI assistants: hosting it on a page that explains it, telling search engines it is there through structured data and a video sitemap, and putting the words of the video on the page as a transcript, chapters and captions so the content can be indexed and quoted.
- [Live action vs animation](https://any2.video/resources/live-action-vs-animation/): Live action is video of real people, places and screens captured by a camera or a screen recorder.
- [Short-form vs long-form video](https://any2.video/resources/short-form-vs-long-form-video/): Short-form video is video made to be watched in a feed: brief, usually vertical, designed to hold attention from the first second and to be understood without sound.
- [Raw footage](https://any2.video/resources/raw-footage/): Raw footage is video exactly as the camera or screen recorder captured it, before any editing: no cuts, no speed changes, no colour correction, no overlays and no sound added.
- [Sound effects (SFX)](https://any2.video/resources/sound-effects-sfx/): SFX stands for sound effects: sounds added to a video in editing that were not captured during recording, such as a click, a whoosh on a transition, a notification chime or an ambient room tone.
- [Promo video](https://any2.video/resources/promo-video/): A promo video, short for promotional video, is a brief video made to raise awareness of a product, release, offer or event and to move the viewer to one next step, such as visiting a page or starting a trial.
- [Corporate video](https://any2.video/resources/corporate-video/): A corporate video is any video a company produces for its own purposes rather than as entertainment: a brand film, a recruiting video, internal training, an investor update, a customer story or a product video.
- [Video personalization](https://any2.video/resources/video-personalization/): Video personalization is the practice of producing a different version of a video for each viewer or account by inserting their details, such as a name, company, logo or figures from their data, into the picture, the narration or the sequence of scenes.
- [Screencast](https://any2.video/resources/screencast/): A screencast is a video recording of what happens on a computer screen over a period of time, usually with the cursor visible and a narrator explaining the actions, used to show how software works or to document a process.

## Start here

- [Who is any2.video](https://any2.video/who-is-any2-video/): The long-form introduction: a verified run on screen, the explainers from the channel, the free AI video maker and the coverage problem. The homepage itself is a 30-second story film of the same argument.
- [How it works](https://any2.video/how/): The four steps (Brief, Operate, Verify, Deliver & refresh), plus the three production modes and the deliverable checklist.
- [Get a sample](https://any2.video/sample/): Send one product and one task in a sentence. Reply within one business day, sample in two.
- [Free AI video maker for brand videos](https://any2.video/tools/free-ai-video-maker/): The answer to "how can I make a free AI brand video": describe the brand in a sentence or two, pick the audience (CEOs, CIOs and CTOs, CFOs, IT admins, developers and more) and a style (bold, kinetic, motion or sketch), and download a 30 or 15 second MP4. AI writes a six-scene storyboard in eight languages; no sign-up; the logo never leaves the browser.

## Library

- [Install Proxmox VE 9.2, every screen explained](https://any2.video/library/install-proxmox-ve-9-2-every-screen/) (support2video, verified): Install Proxmox VE 9.2 from a blank machine to a working web interface, stopping on every installer screen, including the one that erases the disk and the one people get wrong and then cannot reach their server.
- [Your buyer decided before the demo](https://any2.video/library/buyer-decided-before-the-demo/) (idea2video): Thirty seconds on where the buying decision happens, which is before the demo call, before sales and before anyone appears in your CRM.
- [Stop making your best engineer give the same demo](https://any2.video/library/stop-repeating-the-same-demo/) (idea2video): Thirty seconds on the cost of routing every demo, difficult ticket, integration question and partner training through one person.
- [200 tasks × 5 platforms × 3 languages. Now what?](https://any2.video/library/two-hundred-tasks-five-platforms/) (idea2video): Thirty seconds on the arithmetic of product video coverage, and why a content team cannot hand-produce its way out of it.
- [What if product videos moved pipeline, upsell and renewals?](https://any2.video/library/videos-that-move-pipeline/) (idea2video): Thirty seconds on what new sales, upsell, renewals, cross-sell and partner revenue have in common, and where verified task videos sit in that.
- [One product demo. Five markets.](https://any2.video/library/one-demo-five-markets/) (idea2video): Thirty seconds on turning one verified run into a multilingual library, without performing the product task a second time.
- [NVIDIA Q2 FY27: five strengths, five risks behind the $96.2B quarter](https://any2.video/library/nvidia-q2-fy27-five-strengths-five-risks/) (fin2video): Turn a quarterly earnings report into a short video that states five financial strengths and five risks, with the figures on screen.
- [Broadcom FY2026: the AI engine is accelerating, five strengths and five risks](https://any2.video/library/broadcom-fy2026-ai-engine-accelerating/) (fin2video): Turn a quarterly report into a chart-led video comparing Q2, Q3 and Q4 guidance, so a shifting revenue mix is visible rather than described.
- [MongoDB Q2 FY2027: 30% growth, GAAP profitability, and the risks worth watching](https://any2.video/library/mongodb-q2-fy2027-growth-and-risks/) (fin2video): Turn a quarterly report into five positives and five risks, including the ones a headline number hides.
- [GAAP vs non-GAAP explained in 60 seconds, with a Broadcom example](https://any2.video/library/gaap-vs-non-gaap-in-60-seconds/) (compare2video): Explain the difference between GAAP and non-GAAP profit in sixty seconds, using one real company's reported figures as the example.
- [NVIDIA Blackwell vs Blackwell Ultra: what is the difference?](https://any2.video/library/blackwell-vs-blackwell-ultra/) (compare2video): Explain how two products in the same hardware generation differ, in the terms a buyer actually compares them on.
- [GPT-6 Astra vs GPT-5.6: from AI assistant to AI operator](https://any2.video/library/gpt-6-astra-vs-gpt-5-6/) (compare2video): Compare two model generations on the change that matters operationally: whether the system answers a question or completes a multi-step job.

## Resources

The five pillars. Every other article on the site is a spoke off one of these
and links up to it; the full list is at https://any2.video/resources/.

- [Video Marketing for SaaS and Tech Companies: A Practical Guide That Starts From the Product, Not the Campaign](https://any2.video/resources/video-marketing-for-saas-and-tech-companies/): Most video marketing advice was written for businesses that sell to consumers. Software differs in four specific ways, and each changes what you should make. A guide for teams whose product lives on a screen.
- [AI Video Marketing for Software Products: What an AI Operator Can Record That a Video Generator Cannot](https://any2.video/resources/ai-video-marketing-for-software-products/): Two very different things are sold as AI video. For a software product, the difference decides whether the result counts as evidence: a generator imagines your product, while an operator runs it.
- [Product Video for Software Companies: How to Show What Your Product Actually Does, Task by Task](https://any2.video/resources/product-video-for-software-companies/): A product video has one job, and it differs from a brand video's: let someone watch your software finish a real task, on a stated version, with the failed attempts still visible. Here is how that changes what you make.
- [Video Content Strategy for Software Companies: From 200 Tasks to a Plan You Can Actually Ship](https://any2.video/resources/video-content-strategy-for-software-companies/): Most video strategies begin with channels and a content calendar. For a software product, begin with an inventory of tasks ranked by two numbers you already have, and the plan follows from that.
- [The 12 Types of Marketing Videos Software Companies Actually Need, and the 4 That Waste the Budget](https://any2.video/resources/types-of-marketing-videos-for-software-companies/): A working list for software and SaaS teams of what each video type is for, how long it should run, who owns it, what evidence it needs and when to re-record it, plus four types that look important and rarely pay for themselves.

## Downloads

- [Types of Product Videos: A One-Page Cheat Sheet for Software Teams (PDF Download)](https://any2.video/resources/types-of-product-videos-cheat-sheet/): The twelve types of product video worth making and the four that waste budget, on one printable page, with the length, owner, evidence and re-record trigger for each.
- [Video Content Marketing Plan Template for Software Teams: Spreadsheet and PDF, Built Around Tasks Not Campaigns](https://any2.video/resources/video-content-marketing-plan-template/): A task inventory sheet you can open in any spreadsheet, with a one-page guide to filling it in. One row per task, two columns you already have data for, and a priority calculated from them.

## Comparisons

Honest comparisons with the other ways to make product video. Each page states
where the alternative wins.

- [any2.video vs AI Video Generators: When Generated Footage Is Right, and When It Proves Nothing](https://any2.video/alternatives/ai-video-generators/): AI video generators render footage from a script and have never run your product. Right for concepts, wrong for anything a buyer relies on to decide.
- [any2.video vs a Video Agency: What You Get for a Shoot Day, and What You Get for a Finished Minute](https://any2.video/alternatives/video-agency/): An agency charges by the shoot day and brings craft and direction. It also needs a week of your sales engineer, and it cannot cover two hundred tasks.
- [any2.video vs Recording It In House: The Tools Are Free, the Engineer's Afternoon Is Not](https://any2.video/alternatives/recording-it-in-house/): Recording in house is often the right answer. It tends to stall around video five, when the person who can operate the product runs out of afternoons.
- [any2.video vs Step Recorders and Interactive Demo Tools: Captured Clicks Are Not a Finished Task](https://any2.video/alternatives/step-recorder-tools/): Click-capture tools build guided tours from your interface in minutes. They record the interface and leave out the outcome, which matters on an evaluation page.
- [any2.video vs Hiring a Technical Writer: Two Answers to the Same Coverage Problem](https://any2.video/alternatives/technical-writer/): A technical writer builds documentation that is searchable and cheap to correct. Video answers a different part of the same question, and the order matters.

## Who it is for

- [Product Video for Infrastructure Software Vendors: Backup, Monitoring, Virtualization and Storage](https://any2.video/for/infrastructure-software-vendors/): People buy infrastructure products on proof that a job completed. A verified walkthrough records that proof, which a polished demo cannot show.
- [Product Video for Open-Source Companies: When the Community Is Answering Questions You Should Be Answering](https://any2.video/for/open-source-commercial-vendors/): Open-source products have plenty of video, mostly made by strangers on old versions, and that is what your enterprise buyer watches first.
- [Video Documentation for Hardware and Appliance Vendors, Including Air-Gapped Systems](https://any2.video/for/hardware-and-appliance-vendors/): Racking, cabling and firmware are physical steps no screen recorder captures. Slide-Rendered mode builds them from the run log, the manual and photographs.
- [Onboarding Video for SaaS Customer Education Teams, Without Re-Recording Everything Each Quarter](https://any2.video/for/saas-onboarding-teams/): Onboarding libraries go out of date faster than teams can rebuild them. Videos tied to a version and re-run on each release are usually what is missing.
- [Partner Enablement Video: One Demo Your Resellers Can Actually Reuse, in Their Language](https://any2.video/for/channel-partners/): Forty partners giving forty different demos is a positioning problem. One verified run, narrated per market, gives every partner the same demo.
- [Entering Europe: English Product Video for Asian Software Vendors With a Real Product and No Local Proof](https://any2.video/for/vendors-entering-europe/): Your product works, but your English material does not show it. Verified walkthroughs prove what it does before you have local customers or references.

## Other languages

- [Deutsch](https://any2.video/de/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-de.xml
- [日本語](https://any2.video/ja/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-ja.xml
- [Français](https://any2.video/fr/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-fr.xml
- [Español](https://any2.video/es/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-es.xml
- [Português](https://any2.video/pt/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-pt.xml
- [Polski](https://any2.video/pl/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-pl.xml
- [中文](https://any2.video/zh/): 33 pages, machine-translated from the English and awaiting native review. Sitemap: https://any2.video/sitemap-zh.xml

## Optional

- [Full text of this site](https://any2.video/llms-full.txt): Every page above as one markdown document.
- [Mustard Seed Solutions](https://mustardseedmt.com): The company behind any2.video; contracts and contact details.
- [YouTube channel](https://www.youtube.com/@any2video): @any2video