What if product videos moved pipeline, upsell and renewals?

$ cat guide.md

1. New sales, upsell, renewals, cross-sell and partner revenue all need somebody to believe the product can do a specific job.
2. Verified task videos create that proof during evaluation, and keep it available for the rest of the customer lifecycle.
3. The figures shown in the video are illustrative, not measured. The idea behind them is measurable.
4. Publish evidence around the tasks buyers care about, then watch where pipeline and revenue respond. Your experiment starts with one product and one task.