What if product videos moved pipeline, upsell and renewals?

$ cat guide.md

1. New sales, upsell, renewals, cross-sell and partner revenue all depend on somebody believing the product can do a specific job.
2. Verified task videos provide that proof during evaluation and keep it available for the rest of the customer lifecycle.
3. The figures in the video are illustrative and were not measured, but the idea behind them can be measured.
4. Publish evidence around the tasks buyers care about, then watch where pipeline and revenue respond. The experiment starts with one product and one task.