$ ls alternatives/

Every other way to make a product video

Five comparisons, written to be useful rather than flattering. Each one says where the alternative wins, because in most of these cases it does, for some of the videos.

vs AI video generators When Generated Footage Is Right, and When It Proves Nothing AI video generators render footage from a script and have never run your product. Right for concepts, wrong for anything a buyer relies on to decide. vs a video agency What You Get for a Shoot Day, and What You Get for a Finished Minute An agency charges by the shoot day and brings craft and direction. It also needs a week of your sales engineer, and it cannot cover two hundred tasks. vs recording in house The Tools Are Free, the Engineer's Afternoon Is Not Recording in house is often the right answer. It tends to stall around video five, when the person who can operate the product runs out of afternoons. vs step-recorder tools Captured Clicks Are Not a Finished Task Click-capture tools build guided tours from your interface in minutes. They record the interface and leave out the outcome, which matters on an evaluation page. vs a technical writer Two Answers to the Same Coverage Problem A technical writer builds documentation that is searchable and cheap to correct. Video answers a different part of the same question, and the order matters.

$ get-sample → One task, free, so you can compare on your own product.