Types of Product Videos: A One-Page Cheat Sheet for Software Teams (PDF Download)
The twelve types of product video worth making and the four that waste budget, on one printable page, with the length, owner, evidence and re-record trigger for each.
Part of our guide to The 12 Types of Marketing Videos Software Companies Actually Need, and the 4 That Waste the Budget.
This is the one-page version of our list of video types, for the conversation where somebody asks what kind of video to commission and a table answers better than a paragraph.
The top half covers twelve types, each with a target length, the team that should own it, the evidence it needs before publishing and the event that makes it out of date. Below them are four types that get commissioned all the time and rarely pay for themselves, with the reason for each.
Print it, or send it to whoever controls the budget.
What's inside
- Twelve video types: task walkthrough, support answer, integration proof, install, release note, comparison, chart, partner enablement, onboarding, localised cut, short-form cut, concept explainer
- A target length and an owning team for each
- The evidence each type needs before it can honestly be published
- The event that means it is time to re-record, so the library stays current
- The four types that usually waste the budget, and what to make instead
- A three-line method for choosing, on the same page
Picked a type? Send one product and one task and see it made. First sample is free.
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