Types of Product Videos: A One-Page Cheat Sheet for Software Teams (PDF Download)

The one-page version of our taxonomy, made for the conversation where somebody asks what kind of video they should commission and the honest answer is a table rather than a paragraph.

Twelve types across the top half, each with a target length, the team that should own it, the evidence it needs before it can be published, and the event that makes it stale. Four types below that are commissioned constantly and rarely earn their cost, with the reason for each.

Print it, or send it to whoever controls the budget.

What's inside

• Twelve video types: task walkthrough, support answer, integration proof, install, release note, comparison, chart, partner enablement, onboarding, localised cut, short-form cut, concept explainer
• A target length and an owning team for each
• The evidence each type needs before it can honestly be published
• The trigger that means it is time to re-record, so the library does not quietly go stale
• The four types that usually waste the budget, and what to make instead
• A three-line method for choosing, on the same page