Video Content Marketing Plan Template for Software Teams: Spreadsheet and PDF, Built Around Tasks Not Campaigns

A task inventory sheet you can open in any spreadsheet, with a one-page guide to filling it in. One row per task, two columns you already have data for, and a priority calculated from them.

Part of our guide to Video Content Strategy for Software Companies.

Most video plan templates are content calendars with channels down one side and months across the top. This one is an inventory, with one row for each task your product can do, scored on two numbers you already have, so the score sets the priority and no meeting is needed.

The CSV opens in Excel, Numbers, Google Sheets or any other spreadsheet, and includes two clearly marked example rows that show how it should look. The PDF explains each column in a line and sets out the six-step method on one page.

It is plain on purpose, because a plan you can keep up to date is worth more than a deck that was accurate in March.

What's inside

A 13-column task inventory: task, product area, search demand, ticket count, priority, mode, languages, platform exceptions, version tag, owner, status, video URL, last verified
Two worked example rows, marked as examples so nobody mistakes them for your data
A line on what belongs in each column and where to find it without guessing
The six-step method: inventory, score, prioritise, choose mode, fix languages, bind to a version
The priority rule that decides what gets recorded first, and why the result usually surprises marketing

First page of the video content marketing plan template guide: what goes in each of the thirteen columns, and the six-step method from inventory to binding each video to a version. — One page explains every column of the spreadsheet.

The score sets the order, so no meeting is needed to pick the first ten videos.

video-content-plan-template.csvCSV video-content-plan-guide.pdfPDF · 1 page

Filled the sheet and want row one made? Send it over. First sample is free.

$ get-sample →