What Is a Corporate Video? Definition, the Common Types, and the One That Shows the Product
A corporate video is any video a company produces for its own purposes rather than as entertainment: a brand film, a recruiting video, internal training, an investor update, a customer story or a product video. The term covers the whole category; it says who made the video, not what it does.
The common types
| Type | Audience | Job |
|---|---|---|
| Brand film | Everyone | Say what the company stands for |
| Recruiting video | Candidates | Show the place and the people |
| Training video | Staff | Teach a procedure or a policy |
| Investor or earnings update | Shareholders, analysts | Explain the numbers |
| Customer story | Prospects | Let a customer describe a result |
| Product video | Prospects, users | Show what the product is and does |
| Event and conference video | Attendees, the absent | Record or promote an event |
The one that can be checked
Every type above is a company talking about itself except one. A product video that records a real task on a real version is the only corporate video a viewer can verify, because the product either does the thing on screen or it does not. That is the reason this site makes only that kind, and why its library carries a run log and a version on every item. What a verified walkthrough proves sets out what the check consists of.
Corporate video for software companies
Software companies have an advantage no other kind of company has: their product can be shown doing its job on a screen, at no cost beyond the recording. Many still spend the budget on the brand film and leave the product unexplained. Our note on types of marketing videos for software companies ranks the types by what they do for a buyer, and product video for software companies is the long version of this page.
Who makes corporate video
Agencies for the brand film, in-house teams for training and events, and increasingly a mix for product video, where the recording is easy and the keeping-current is not. The alternatives pages compare each route and say where it wins.
Questions
What is the difference between a corporate video and a commercial?
A commercial is paid advertising placed in someone else's media. A corporate video is made by the company for its own channels and purposes, and may never be advertised at all.
What is a corporate video used for?
Branding, recruiting, training, investor relations, customer stories, product explanation and events. The term covers all video a company makes about itself.
How long is a corporate video?
It depends entirely on the type. A brand film is short; a training video is as long as the procedure; a product walkthrough is as long as the task.
Which corporate video matters most for a software company?
The product video, because it is the one a buyer searches for and the only one that can be checked against the product.
See one, with its run log and the attempts that failed.
$ cd /library →