Product Video for Infrastructure Software Vendors: Backup, Monitoring, Virtualization and Storage

This is for you if

• People install or deploy your product rather than signing up for it.
• A trial, community edition or demo environment exists that we can operate.
• You ship monthly or faster, and your videos cannot keep up.
• Your support team explains the same setup or upgrade task more than once a month.
• Most of the video about your product on YouTube was made by people who do not work for you.

It is not, if

• Only production access is available. We decline production access without exception.
• Nobody can reach the product without a signed contract and a solutions architect.
• You need brand films with people in them, which is a job for an agency.

Why infrastructure suits the method

Infrastructure tasks have clear outcomes. The machine boots or it does not, the alert arrives in the other inbox or it does not, and the file is in the bucket with a matching checksum or it is not. Verification is therefore cheap, and the video makes a claim a buyer can test, which is harder for software where success is a matter of opinion.

Version drift also does the most damage here. A recording accurate in 3.1 can be wrong in 3.2 without anyone noticing, and the person who finds out is a customer following it into a failed upgrade at two in the morning.

Three tasks to start with

• The install or upgrade your support team walks people through most often, including the step that usually goes wrong.
• The restore, failover or recovery path. Your buyer is evaluating exactly this, and almost nobody records it end to end.
• The integration with the platform that comes up most in your deals, showing the data arriving on the other side.

What you receive

These videos use Live Operation mode, because the product has a screen we can reach. Every video carries a version tag and re-runs when your changelog touches the task. The written guide goes to your docs team and the troubleshooting section goes to support.

Questions

Do you need access to our production environment?

No, and we decline it if offered. A trial, a community edition, a demo tenant or a freely installable build is enough, and working without production access keeps the video honest about what a new customer sees.

Our product needs three virtual machines and an hour to install. Is that a problem?

No. Building the environment is part of the run. The Proxmox walkthrough in the library shows nearly eight minutes of real installation, with both of its failures left in.